We at Zephyr Adventures are extremely proud to announce Taste Vacations, a new luxury travel company that focuses on food, wine, beer, and spirits tours in premier travel destinations around the world.
We have been organizing active tours around the globe for the past 17 years now, starting as an inline skating tour company and expanding into many different activities including hiking, biking and (still) inline skating. In the last eight years or so, we have had a specific niche of running active wine, beer, and food tours. As just one example, we have a fantastic South Africa Hiking, Safari, and Wine Adventure that combines these three aspects into one great tour. (We still have two spaces open on our October tour!)
Many tour companies run active tours involving the local food, wine, or even beer but we are one of the few that do more than just an occasional cooking class or winery visit. Our food, wine, and beer tours are truly as much about these aspects as they are about the local region or the physical activity. And it is working for us. Our Zephyr travelers love to be active on vacation and we all know local food is trendy, craft beer is hot, and wine is romantic.
But we realize not everyone wants to be active on vacation and by combining physical activity with food & drink we are essentially working in a niche within a niche. So we have now launched an entirely new tour company brand, Taste Vacations, that focuses just on the food and drink niche.
For those of you familiar with Zephyr Adventures, there will be many similarities. We offer many of the same great tour locations; keep our focus on offering outstanding, well-run vacations; use some of the same guides; and maintain our casual atmosphere. No one need be a connoisseur to enjoy a Taste Vacations tour.
At the same time, there will be differences. Taste Vacations will offer tours that are more luxurious, generally stepping up to four-star (Classic style) and five-star (Deluxe style) accommodations. The culinary and drink options will be rarer and more special – such as a wine-pairing dinner at a private wine estate in Napa Valley not normally open to the public. And we will have new tour locations (a Kentucky bourbon tour) and new guides who focus on these subjects.
The flip side of Zephyr Adventures’ tours are our industry events. We actually run conferences in the food, wine, and beer industries and this provides us with incredible connections worldwide that allow us to create truly exceptional culinary and drink tours for Taste Vacations.
So please check out the Taste Vacations website and consider joining us on a tour. If you are already a Zephyr Adventures traveler, sign up on the Taste website to be on our e-newsletter list so you get information from both brands. And don’t worry, we haven’t lost our passion for being active on vacation either!